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Our story so far…

Well and Good Foodservice Team

Our story so far…

Our humble beginnings started for just a smile – seeing the face of a young child missing out on a birthday cake because of food allergies was powerful motivation for us to get creative in the kitchen. This simple idea lies at the heart of everything we do. We are continually motivated by the demands of our customers, and our love of what we do.

Driven by the passionate force of Sam Barak, Well and Good is now at the forefront of the gluten free and allergy free industry; continually innovating, creating and developing new products and recipes.

Our mission is to develop and manufacture indulgent, high quality gluten free and allergy free baking products that are simple to prepare, are excellent in performance and cater to every one Coeliac or not.

We understand the challenges that professional bakers and manufacturers face when introducing a new range of products, particularly gluten and allergy free. Hence we work closely with our customers to get the right results in their own kitchen.

The products we design are very versatile bases, making it easy for our customers to create unique flavour profiles, and really make every product your own creation. Having a delicious and diverse range of products is a perfect recipe for success!

Well and Good is proud to be Australian owned and made; our team is dedicated to creating excellent quality trusted products and keeping manufacturing jobs in Australia.



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